EP Carbon has been working domestically and internationally in carbon markets and forests for more than a decade. With backgrounds in forestry, biometrics, statistics, and remote sensing, the staff of EP Carbon has established a powerful reputation as leaders in nature-based solutions (NbS) carbon project development. Leveraging their extensive experience in developing such projects under EP Carbon, the Impact Inside team has sought to develop a cost-effective technology- and best practices-driven SaaS platform to help NbS projects demonstrate high quality and earn higher value.
The Challenge
Recognizing the clear industry-wide challenges stemming from a lack of NbS project transparency, inequitable co-benefits, difficult-to-prove additionality, and durability risks, we observed that a SaaS platform could be developed that would result in smarter project designs, a sounder measurement approach, and better project brand image and communications.Such a platform would help nature-based carbon projects raise both their actual and perceived quality and support the overall health and growth of the industry.
Without required business, technology, and NbS expertise in this space, project proponents, investors, credit buyers, and other stakeholders have been effectively prevented from delivering the high quality that today’s voluntary carbon offset credit buyers demand – until we arrived!
The Solution
Recognizing the opportunity to capitalize on this industry need, Impact Inside was established as a new venture. Our SaaS platform is fueled by the Theory of Change (ToC) framework, AI-enhanced, data driven, storytelling focused, and compatible with leading co-benefit standards. These capabilities result in better quality and drive higher credit prices for the projects that leverage our ever-evolving, industry-leading platform.
Our Management Team
Kyle Holland, Ph. D
President and CEO
Impact Inside founder Dr. Holland has over 15 years of experience working in forest carbon, is a Registered Professional Forester, a Certified Forester, and holds a PhD from the University of California, Berkeley. In his prior capacity at EP Carbon, he contributed to more than 45 carbon projects and authored multiple accounting methodologies under the Verified Carbon Standard. Dr. Holland is a well-recognized expert in forest carbon and serves on multiple working groups.
Chris McLaren, MBA, CSPO
Chief Operations Officer
Over a 25-year career, Chris has helped businesses of all kinds grow by building high-performing product, sales, and marketing teams and by employing data, technology, and business processes to create superior customer experiences. He has helped many businesses unlock growth, from startups to Fortune 500s. For example, Chris served as Chief Commercialization Officer and Chief Customer Officer at Forest Carbon Works and US Market Development Officer at Forest Stewardship Council. Chris has also led US marketing and sales at Aimia, a leading SaaS and PaaS global loyalty marketing solutions provider; marketing strategy at WPP; and marketing technology strategy and management consulting services at Target Corporation.
Chris holds undergraduate degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.
Mon Sucher, ASCM, CSPO, Software Engineering Veteran
Chief Technology Officer
Mon is a passionate web developer with 20 years of experience working with a range of companies, from established corporations to innovative startups. She is a certified Advanced Scrum Master and Certified Scrum Product Owner and has a BS in Multimedia & Web Design. Beyond her technical expertise and experience, Mon is passionate about fostering the next generation of coders and embraces diversity within the tech industry.
Jeff Kirkley
Chief Financial Officer
Jeff is a serial entrepreneur and passionate about technology. He has over 20 years of experience in financial and executive management, having built companies from the ground up, taken companies public, raised over $500 million in funding, and managed multiple M&A transactions on both the buy and sell side. Born and raised in Silicon Valley, Jeff has worked for a range of companies, from unicorn Unity Technologies (U) to Striva (now INFA), Sunrise Test Systems (now SNPS), Fusion Medical (IPO: FSON, now BAX), and led the IPO practice for RoseRyan, a finance and accounting consulting company. Jeff also supports public education and created Cornerstone Academy, a charter school in San Jose, CA, to give back to the community where he was publicly educated.
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